As a Real Estate Marketing & Lead Generation Administrator, you will play a crucial role in elevating our real estate brand and driving its success. You will be responsible for managing and implementing a variety of marketing initiatives designed to enhance our brand's visibility and reputation. Your efforts will be pivotal in generating high-quality leads for our team of agents. This position involves crafting and executing strategic marketing plans that align with our business goals. You will ensure that all marketing efforts maintain brand consistency across various platforms and channels. Additionally, you will lead and innovate in the area of lead generation activities, employing creative strategies to attract and engage potential clients.

Brand Management:

• Craft and maintain a strong, cohesive brand identity tailored to the real estate industry.
• Ensure all marketing materials and communications consistently reflect the brand's established guidelines.
• Monitor and protect the brand's reputation within the market.

Marketing Strategy:

• Develop comprehensive marketing strategies to increase client interaction.
• Identify target audiences and create marketing campaigns/events that effectively engage them.
• Execute marketing initiatives across various channels, including digital, print, local events, and social media platforms.

Lead Generation:

• Implement lead generation strategies to identify and nurture potential clients.
• Utilize digital marketing tools, social media, email campaigns, and other methods to attract leads.
• Track lead conversion rates and refine lead generation techniques for maximum effectiveness.

Content Creation:

• Create engaging and informative content, such as blog posts, social media updates, and videos.
• Manage the content calendar to ensure timely delivery of marketing materials.
• Apply SEO best practices to boost online visibility and reach.

Data Analysis:

• Evaluate marketing performance metrics and prepare detailed reports.
• Use data insights to refine marketing strategies and improve lead generation efforts.
• Stay updated on industry trends.

Client Relationship Management:

• Build and sustain strong relationships with both prospective and existing clients.
• Provide outstanding customer service and address client inquiries promptly and effectively.
• Anticipate client needs and offer tailored solutions to enhance their experience.
• Regularly engage with clients to gather feedback and ensure satisfaction.
• Foster long-term client loyalty by creating programs with consistent communication and personalized service.

• Possess a meticulous, organized, and driven nature with a sincere commitment to supporting others.
• Demonstrate outstanding attention to detail and a dedication to maintaining high standards in all tasks.
• Display enthusiasm in assisting leadership, effectively managing tasks of varying complexity.
• Proven ability to work collaboratively within a team environment.
• Exhibit excellent written and verbal communication skills.
• Demonstrate a willingness to learn and embrace opportunities for growth.
• Highly proficient in organizational skills.
• Proficient in basic office software and adept at managing calendars.
• Strong time management capabilities.
• Quickly adaptable to evolving situations.
• Able to perform under pressure (calm cool and collected)
• Experience in event planning & coordination big plus.
• Bachelor's degree in Marketing, Business, or a related field.
• Previous experience in real estate marketing and lead generation is highly desirable.
• Bilingual: English and Spanish

$40,000 - $55,000 USD Yearly

At Moscoso Real Estate Group, we’ve proudly served our community since 1993 as a family-operated, award-winning team. With over 30 years of experience, our mission is to help families achieve their real estate goals while fostering a positive, growth-driven environment for our team members.

We value Dedication by showing up for each other daily, encourage Resourcefulness through creative problem-solving, and strive for Excellence in everything we do. We maintain Accountability through transparency and integrity, embrace Mastery by prioritizing continuous learning, and practice Selflessness by contributing more than we receive.

If you're ready to join a supportive, growth-focused team, we’d love to hear from you!