Become a part of our Real Estate Agent Program and gain access to comprehensive training led by industry veterans. Utilizing a cutting-edge platform, we are committed to boosting your productivity and laying a robust groundwork for your professional advancement.

Key Highlights

• Flexible Learning Formats: Combining live and on-demand sessions for a blended learning experience.
• Expert-Led Sessions: Insights from PLACE Founders, Leaders, and top-performing partners.
• Comprehensive Database Training: Direct application of learning in practical scenarios.
• Personalized Script Support: Unique access to 'SPACE for Scripts' for mastering communication and converting more business.
• PLACE Buyer Consult Certification: An integral part of the program, offering certification upon completion.
• 1-1 Coaching: Our team will work with agents 1-1 on skills, habits and accountability.

Real Estate License Required

Learning and Accountability

Our program includes enhanced coaching and accountability features, ensuring agents not only learn but also apply productive work habits, focusing on lead generation and beyond. With transparent progress tracking and the integration of the latest tools, this program is designed to empower the agent to excel through disciplined, consistent action.

Take Action

Advance your real estate success by exploring it firsthand. Empower Your Career, Propel Your Success.

$150,000 - $300,000 USD Yearly

This is a commission based position.

The Lutz & Cruz Group is on a mission to improve customer experience for the consumer and improve the lives and careers of our agents. Together we bring a combined 35+ years of experience in real estate and local/national market knowledge. One of the fastest growing teams in Silicon Valley.

At the helm of The Lutz & Cruz Group are husband-wife Robert and Carol Cruz along with co-founder Ken Lutz. This trio has a shared passion for helping others, creating dynamic professional paths (military, nonprofit, and sports, respectively), and transforming teams. Collectively, The Lutz & Cruz Group has made a profound impact, helping thousands of families and real estate professionals across Silicon Valley.

Since 2007, Robert Cruz served in various leadership positions with Intero — A Berkshire Hathaway Affiliate — including successfully leading and growing seven offices as Senior Vice President and Regional Manager before forming The Lutz & Cruz Group with his partners. 

Cruz and Cruz have always had a team approach to growing the offices. Lutz, who was a professional basketball referee before joining the real estate industry, quickly aligned with the Cruzs’ because of their approach to the business which is centered around impacting others’ lives and their commitment to being the best in the industry.